Ello, boys!

Ello is a new social network that promises not to run ads or sell user data, ever (which is great). On October 23, they announced in a letter to users that Ello has become a Public Benefit Corporation, which has allowed them to enshrine these two promises in their charter (this too is great).

What’s not so great: the seventeen signatories of this letter, the “founders and investors in Ello,” are all men.1 The letter declares that “2014 is not 2004, and the world has changed.” Evidently, not so much. Honestly, you’d think Ello would have thought about bringing even a single woman onboard, if not to bring an epsilon more insight into the 99 million more women than men who sign on to social networking sites every month, then at least to avoid giving people like me a bone to pick with them.

As an aside, I’m on Ello – I quite like it, it’s pretty. But so far in my experience it’s suffering badly from the network effect, and my news feed is mostly crickets. So if you’d like an invite, let me know!

[1] At least, I’m pretty sure they are – a few of the names are gender-ambiguous. I’d love to be proven wrong.


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